The Confederation of African Football (CAF) has announced an Expression of Interest (EOI) for merchandising product deals, seeking to expand its brand presence through a diverse range of licensed products. This initiative is part of CAF’s strategy to leverage its intellectual property rights to generate revenue and enhance fan engagement worldwide.
The primary goal of this EOI is to identify and select licensees capable of producing and distributing a variety of CAF and Africa Cup of Nations (AFCON) branded merchandise. CAF is committed to developing and marketing these intellectual property rights, aiming to create a broad portfolio of approved merchandising products that cater to its global audience.
Objectives and Aspirations
CAF’s strategic objectives are focused on maximizing licensing revenues by making products affordable and accessible across multiple categories and sales channels. The organization aims to deliver a consumer experience that is not only innovative but also memorable, thereby extending the impact of its brand beyond conventional merchandise.
To achieve these goals, CAF is looking for partners who align with its vision and values. The organization is particularly interested in licensees who can contribute their expertise and experience to the development of CAF-branded products. This collaboration is intended to foster a spirit of innovation and creativity in the merchandising process.
Key Requirements and Evaluation Criteria
CAF is seeking licensees with:
Know-How: Applicants should demonstrate substantial experience and capability in manufacturing and distributing innovative merchandising products. The expertise in creating high-quality, appealing items that resonate with fans will be a crucial factor in the evaluation process.
Experience: The licensees are expected to offer novel solutions that enhance the merchandising experience associated with CAF competitions. CAF’s ambition is to engage partners who can contribute significantly to the evolution of its product offerings.
Submission Details
Interested parties must submit their proposals by the deadline of September 11, 2024. Queries and proposals should be directed via email to the following addresses:
- marketing@cafonline.com
- legalaffairs@cafonline.com
- procurement@cafonline.com
This EOI represents a significant opportunity for companies specializing in merchandising and brand management to engage with one of the premier football organizations globally. Through this initiative, CAF aims to build a robust licensing framework that enhances its brand presence and meets the expectations of its diverse and passionate fanbase.
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